Los Angeles, CA — Yesterday, a watch company released a video promoting the American ideal of freedom.

This buzz is being generated by Egard Watches, but Egard has followed this same course of action twice before — one in response to Gillette’s ad regarding “toxic masculinity,” and another defending police officers during the height of the “Defund the Police” movement.

Their latest video comes at a time when our personal independence is being undermined at a frightening and breakneck pace!

“What is freedom?” the video, narrated by Egard owner Ilan Srulovicz, begins. “Is it allowing others to decide what’s best for you while this is how they live their lives?”

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As the question is posed, a news story about how lockdown isolation negatively impacts the elderly is juxtaposed with the now-infamous photo of California Gov. Gavin Newsom dining with a group of people at the wildly expensive French Laundry restaurant.

Polling done by Gallup reflects a large percentage of the American people blame the media for our political divide, with obvious examples unfolding the past 72 hours, displayed as Srulovicz states that we are not defined by our skin color, gender, or any other immutable characteristic, but by our “individuality, by our very soul, created under God as divine and unique.”

He continues, saying we, as Americans, determine our fate and that we have a right to make choices despite the risk.

The video then contrasts the ongoing wave of legacy news and big tech censorship with our right to free expression before cutting to multiple clips of political leaders and news anchors condoning or encouraging the summer riots and making outlandish claims.

“Sadly, we have forgotten that freedom isn’t free; that freedom is the result of great sacrifice,” the video continues. “And we sit today with the great realization that freedom, despite all its greatness, can be taken in an instant.”

“So what is freedom?” the video concludes. “Freedom is more than a moment, more than a single action. Freedom is greater than any single idea. Freedom is everything.”

When Srulovicz was asked about why he decided to make the video, he said the following:

There has been, in recent times, such an escalation of censorship, hypocrisy, and disconnect between us as Americans, our politicians, and our country as a whole. I care about this country deeply and refuse to give up on it without a fight. It’s not just me, we as a company care about this country. It’s clear as day that right now, every major organization, corporation, and media source is only allowing one narrative to be said. Any challenge to said narrative no longer results in debate, or even opposition, but absolute censorship.

Our president, like him or not, is currently censored on every major social media platform. The Walk Away movement is censored. Huge corporations like Shopify are taking part in this. It is unacceptable. We are losing the battle of freedom, and I wanted to remind people what that means. Freedom is everything. We have nothing without it.

This is no longer about you, me, or any individual; it’s about us as a country. The most powerful asset I currently have is my company, and I am going to use it unapologetically to stand up for these ideals. It’s time, now, for companies to step up and step forward and put out opposing narratives. To show that freedom of speech still has a chance. We need voices from more than just individuals. 

I hope that the video allows people to see that countless other Americans feel the same way they do, but more so that it inspires other brands and companies to say “Hey! We are here! We are with you and we will stand up for what we believe in.”

As the days continue to unfold since the events of Wednesday, it is imperative we remember what makes this country great. It isn’t by a group of elected people but rather the people that elected them.

As we begin the transition of power from the outgoing Trump administration to the incoming Biden team, we must remind our elected leaders there are only two ways to govern people:

1. Speech, reason, persuasion, dialogue, and ideas.
2. Force.

Freedom of expression and the American way is the single greatest issue of our time.

Where Do Conservatives Go From Here

Special runoff elections were held in Georgia and while the mainstream media and pollsters were working together saying it was a sure Democrat win, the election was much closer than they believed it would be. Just as they did in the general election, they told us they would win by 5-10 points, but that never happened.